Gomma.Png

I have been following gomma.png’s work for a while and I have been fascinated with every new image. The juxtaposition of extremely different elements, seem to belong together in a very exciting parallel universe created in every composition. Gomma.png’s work is a beautiful representation of architecture, elements of the everyday life and cinema.

For this interview, we will be talking about everything that makes gomma.png such an amazing project!

image courtesy of gomma.png

What is gomma.png? How did this project start?

gomma.png is a point of view, a thought that refuses apparent reality and investigates a parallel dimension, a meeting place between different cultures. The project was born from the desire to move away from the limits of reality and give voice to spontaneous mental associations. To gomma.png is entrusted with the task of telling those places where different passions meet and merge; spaces where an architecture is decontextualized and returned in a dreamlike, surreal and often ironic dimension, in the search for a union between art, cinema and everyday life experiences.

What is your background and how has it influenced the work you create for gomma.png?

I am a young architect based in Italy. During my studies, I cultivated a strong passion for issues related to architectural design and a particular interest in the graphic expression and composition of the image, useful for the purpose of effective representative clarity linked to the design idea. I like to think that gomma.png as well as being the manifestation of this path, is yet another opportunity for growth.

image courtesy of gomma.png

image courtesy of gomma.png

What I love the most about your images is the juxtaposition of all of the objects in your compositions. How do you get inspired to create your images? What is the narrative behind them?

If I think of gomma.png I imagine it as a container in which my main interests are collected. In my journey I learned to grasp the particularity of each daily moment, this is how a scene from a film, an ice cream, a painting or an artist becomes an integral part of my work. In each image I try to break the rules of reality and tell an alternative vision, different from the one we are commonly used to. Each story is described according to different representations which emphasize the multiplicity of points of view to which they are subject: plans, axonometries, exploded views, collages.

What is your creative process like? Could you talk about the process to create one of your images? What tools do you use?

My workflow is not tied to established timelines, each image takes shape in unexpected moments, when I am involved in a certain visual stimulus. It is at this moment that I wonder “what would have happened if Spielberg had freed his dinosaurs in Renaissance Florence? What if Daenerys Targaryen’s fury had thrown itself on the Vatican? how many years divide the famous painter Canaletto, from the popular writer of fantasy novels J. K. Rowling? What if the museum of Souto de Moura, in the upside down of Stranger Things, was an active volcano?”. From these simple reflections the whole identity of my project develops, through the use of software for photo editing, CAD drawing programs and 3D modeling.

What has been your favorite image so far? Why?

It is very difficult for me to prefer one image to another. It is a question I have asked myself other times, without ever finding an answer. Probably because each of them carries with it the meanings and needs of a specific moment. They are my imaginary scenarios, which no one has forced me to think or represent, and therefore my eyes maintain their value unaltered, regardless of their success. I’d like to ask this question and get to know the thoughts of those who follow my work, especially by the most critical person.

“I try to break the rules of reality and tell an alternative vision”

— gomma.png

image courtesy of gomma.png

How do you know when an image is done?

I am satisfied when each element is in the right place, when I perceive harmony in the composition, when I feel that the realities to which I draw, initially divergent, coexist. I believe that an image is complete when it is presented as I imagined and is able to communicate to everyone.

What advice has influenced you as a designer?

The influences in my work come mainly from digital culture and new media in which a variety of languages come together. In Denis Villeneuve’s famous film, Blade Runner 2049, a project never realized by the Barozzi Veiga studio take shape. I like to think that even gomma.png can give the possibility of existing architectural visions never made, if not only in my imagination.

image courtesy of gomma.png

What advice would you give to young designers?

Each of my projects is to be read in an ironic and surreal aspect of these representations emphasizes the lightness of the topics covered. When I work at gomma.png, I do it with fun and with that curiosity to find out where each project will take me. I find that these conditions must be a fundamental prerogative for all young designers.